SMARTA project benefiting marine companies

SMARTA, a project jointly funded by the Regional Development Agency and European Union Regional Development fund, has now helped over 30 marine companies achieve substantial improvements in their profitability.

Through the project, clients have been able to benefit from free consultancy provided by experts in environmental management and resource efficiency; manufacturing process and quality optimization and designing for sustainability.

Some clients have worked closely with the Manufacturing Advisory Service and have made substantial savings through improving production processes whilst others have saved valuable time and effort through working with the Designing Demand team to ensure the process of identifying, appointing and working with design, public relations or marketing agencies was stress-free and achieved the required outcomes.

See Kittiwake Developments and Discovery Yachts case studies at http://www.marinesoutheast.co.uk/smarta/downloads/ )

Many of our clients indicated a requirement for help with marketing; particularly marketing communications. Through the project, Force 5 Marketing and ProAction Creative have worked with around 20 companies, analyzing their current marcomms strategies and tactics and making recommendations for improved effectiveness. Feedback on this provision has been very positive.

The SMARTA Sustainability Network (SNN) continues to grow and provides the latest marine-related environmental news to close-on 150 clients. SNN has so far held two well-supported seminars and plans more for 2012.

The next phase of the project will involve working with selected companies to improve their supply chain readiness with respect to wind farm development.

If you'd like to find out more about the project please contact Steve Sharp on 02380 111594 or email steve@marinesoutheast.co.uk

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Posted 2011-12-22 09:36:11