Students review Marine South East’s marketing and communication activities
The Marine South East PR and networking group recently commissioned a group of Southampton Solent University students to undertake a piece of research on the effectiveness of our marketing and communication activities, including the website, hard copy newsletter and email news services.
The three graduate students, Marta Mariné, Cecile Bouvier and Jeanette Pletten devised an online questionnaire to measure the levels of satisfaction among the recipients of these services as part of their masters degree in marketing.
Results showed that in general the readership is very happy with the newsletters and website and that they feel that being a member of marine South East has benefited their business.
- 81% felt that being a member of marine South East has benefited their company
- 88% of member visit the website, 78% of whom find the information up to date and well designed
- Those receiving email and the hard copy newsletter find the information in them relevant, interesting, up to date, easy to read and well presented
The students recently presented their findings to Marine South East’s PR and Networking working group and came up with a number of very useful recommendations for some changes to all our communications channels which we plan to implement over the next few months.
Stuart Thompson, Chair of Marine South East’s PR and Networking group congratulated the students on their work on this project:
“We very much appreciated the work that you put into your research, analysis and presentation of the results together with your recommendations and conclusions which as you saw generated an extremely lively and useful debate regarding our Communications!
“I know we have benefited from the research that you undertook and we are already putting into practice some of your excellent recommendations and no doubt the debate will continue on some of the others! I hope that you all found it a useful exercise and were able to learn from aspects of it and will be able to use the experience in your future careers.”
Marine companies can take advantage of this extremely useful programme organised by Southampton Solent University – we’ll publish details of when they are next recruiting projects for students later in the year.
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