Marketing – a series of seminars to help you better target your market
How well do your key decision makers understand your markets? . Are your strategic decisions based on carefully executed market research or on ‘gut feel’?
As supply chains globalise, it is essential for South East manufacturers to maintain and exploit a ‘competitive advantage’, working closely with key customers to anticipate and satisfy their changing requirements.
Introducing basic techniques such as market research, market segmentation, competitor benchmarking and product positioning will help you:
. Better understand your competitive advantage and maintain it by tactical selection of new products and services
. ‘Get the message across’ better with smarter content and targeting of your business communications
. Better identify new market opportunities
MAS South East has developed this series of seminars to help manufacturers develop their marketing skills. The seminars are delivered by an experienced marketing professional, and contain elements relevant to both domestic and
international marketing.
They are of a practical nature, assuming limited prior knowledge, and contain many ideas readily adopted back at the workplace. Each delegate is issued with comprehensive reference notes. This year MAS is able to offer this excellent programme at a cost of £25.00 per delegate for each seminar, or £100.00 for each delegate if they choose to attend all of the six seminars in this series
Seminar subjects include:
Planning for success
Targeting the right customers
Researching export markets and buyer behaviour
Winning at new products
Pricing and distribution channels
International Marketing and promotions
For further information email enquiries@mas-se.org.uk or go to http://www.mas-se.org.uk.
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